E3

SchoolworkAs the de facto conference for the gaming industry, this brand is designed to be cutting-edge, modern, and clean. It is purposely designed to be reminiscent of the universal symbol for power while connecting the 'e' and '3' to flow together like circuits on a motherboard. Its rounded corners and square motif resemble a computer icon or even an app, one of the biggest emerging sectors within the gaming industry. Its sharp and clean lines allow the logo to be modern, but with its bright orange color, the logo remains warm and inviting. 2008 SCADDY Finalist for Logo Design