Protect America Branding

Since 1992, Protect America has been one of the nation's largest home security providers and I was tasked as lead designer in creating a brand new look and feel to the company. Using street highway signage as inspiration, this logo is meant to be universally recognized making Protect America the leader in home security. The bright red color is meant to provide a exciting eye popping look while at the same time warning intruders to halt. This duality is seen as the bright red fills customer signs and window stickers while used more subtly in corporate branded projects.